About Us
Get to know our mission, our work, and the values that guide our approach to research.
Our Mission
To provide credible, independent research that amplifies the voices of Canadians and informs public policy on critical issues. We bridge the gap between data and human experience, ensuring that decision-makers understand not just what people think, but why they think it.
Our Vision
A Canada where public policy is shaped by authentic citizen voice and rigorous evidence. We envision a future where research drives meaningful advocacy, where data empowers communities, and where every Canadian's perspective contributes to the national conversation.
Our Core Values
-
Independence
We maintain strict editorial and research independence, free from political or corporate influence
-
Evidence-Based
Every conclusion is rooted in rigorous data collection and scientific methodology
-
Human-Centered
We combine quantitative data with qualitative insights to understand the human experience
-
Impact-Driven
Our research is designed to influence policy, inform decision-makers, and drive real change
What Sets Us Apart
Methodological Rigor
We employ mixed-methods research combining surveys, interviews, focus groups, and secondary data analysis
Sentiment Analysis
Beyond numbers, we capture the emotions, concerns, and aspirations that drive public opinion
Action-Oriented
Every report includes concrete recommendations for policy makers, organizations, and advocates
50+
Research Reports Published
1M+
Canadians Surveyed
75+
Policy Recommendations